As some of you may know, I featured TaLii Towels in last month's Sarah Delivered box. Therefore, I thought it would be nice to share the story behind the towels and little more information for those of you who might want to purchase the towels for friends and family. So, I reached out to Lisa Iafrate and asked her a few questions about the inspiration behind her towel product line.
Tell us a little about TaLii Towels and the people behind it.
Myself and my now 17-year-old are behind TaLii Towels. I was a single mom with a dream. TaLii Towels is named after my daughter Talia and I. Now we have three inside staff and a list of 16 we call on to work at our events. We have worked at 81 events this year so far with the Fort Lauderdale boat show, and shows in Vancouver and Calgary coming up.
An entrepreneur since I was nine, I bought my first car at the age of 17 with money made on collecting bottles, so I could get to college. I attended Seneca College for my travel and tourism course. I started TaLii Towels with zero capital. This all started with a need, as most businesses do.
What inspired you to bring this product to the market?
Tired of going to the cottage and travelling with a huge bag of towels for the two of us. Exceeding baggage allowances on flights due to a super wet towel weighing more then it did going down south. I was just a mom trying to minimize what I had to carry. I also found that regular towels would take up so much space in the dryer and would need at least an hour to dry. Having to do this after a pool party was getting too much, and the cost and effect on the environment led me to develop Ta Lii Towels.
It started off as a project for my friends and family with pools and has turned into a product that just makes more sense than a regular terry towel. I brought in 1000 pieces and had a little home party and sold 500 pieces in a few weeks. Someone told me about a little local street event, so I put my $200 down and it started from there!
How are Ta Lii Towels different to your average towel?
TaLii Towels absorb 75% more water then a regular towel. They dry 75% faster and they're 75% more compact. They're great for kids going to camp, swimming lessons, travelling.
We've saved households everywhere money on their hydro and our doing our bit to reduce the amount of energy used to dry towels. I put 40 full size bath sheets in one load and in 23 minutes they're dry!!! FORTY!!
What types of towel do you offer?
We have 19 colours and offer them in seven sizes. We have added colours more conducive to indoor use:
TaLiiettes - a cute small face cloth package of 5 for $10.00
TaLiiCucina- a tea towel size $8.00
TaLiiSport - to dry your hair, at the gym on your bench, around your neck after or during a work out. $13.00
TaLiiPet - for your pups
TaLiiSail - for your boat
TaLiiHo - equestrian line - A handy three piece set that groomers, and sailors love $25.00
TaLiiOm - our Yoga Mat size for hot yoga, yoga on the beach or the sand.
TaLiiBathTowel - A regular large towel size for children under seven, hard core back packers or hikers. $25.00
TaLiiBathSheet - because luxury is in the size. A very large bath sheet $30.00
We also offer custom embroidery so you can personalize a towel for a gift. Choose from seven fonts and 21 thread colours.
Where can your towels be purchased?
If you visit www.taliitowels.com/events/ you'll see where we'll be next. I say to our clients if you want to have a great time this year follow us to all of our events to experience the sights, sounds, and beauty of Ontario. From our little town of King City at the farmer’s market for fours hours on a Sunday, to 31 days at the CNE. We've been there and we've done that. Festivals, fairs, art shows, markets, anywhere we can get an audience. You can also buy our towels online at www.taliitowels.com.