A Lifestyle Brand

The Sarah Baeumler brand is synonymous with elevated design, intentional living and the importance of cultivating a deeper connection to life through authentic storytelling. Serene colour palettes, textured fabrics, bold patterns and distinctive detailing are common threads across all collections.

The Founder

Sarah Baeumler is the founder and creative director at her namesake lifestyle brand. At heart, Sarah is a creative entreprenuer and a visual storyteller. She believes that intentionally designed products and services, inspire a more authentic, curious and fulfilling life.

Sarah has always been passionate about curating refined, high quality products and enjoys sharing them with her creative community. Deeply inspired by natural materials, eye-catching details and authentic stories, she continues to seek out artisans and innovators across all industries to share experience, knowledge and resources, which serve as a foundational component of delivering the most authentic and meaningful experiences for her community.

"Storytelling and human connection is the ethos of my brand. At the core, these are the elements which truly bring life and soul to each and every product I design and project I create."


Sarah Baeumler, Founder & CEO