About the brand


In the midst of all of life’s challenges, the Sarah Baeumler Brand is here to help you maintain simplicity. Afterall, life is just time, and how we use it. Our services & our products are here for two reasons – to help you with a time-consuming process but all the while making that process enjoyable. Sarah wants to bring people and products to you – craftsmen, visionaries, innovators. The Sarah Baeumler Brand represents human connection above all else.

Our collections bring together various artforms from coast to coast. Every item on this site exists in Sarah’s life in some way. Whether it was chosen for a client’s personal home or Sarah’s own home, whether it was in a residential setting or part of a larger commercial project – each piece tells its own story. So grab a glass of wine and enjoy shopping these collections. And know that each item has been chosen because of Sarah’s love for the way that it is made, respect for the person that made it, and belief that life should be lived with love, laughter, and the wisdom to make them last.

Meet Sarah


Sarah has worn many hats throughout the process of building the Baeumler Brand, balancing her time between the media side of the business and the growth of her own lifestyle brand.

In 2009, Sarah joined her husband on HGTV Canada for House of Bryan, as fans watched them build a custom home for their family. Sarah’s eye for design continued to develop in the series’ three additional seasons of House of Bryan, two seasons of Bryan Inc., and now in HGTV Canada‘s #1 series Island of Bryan and HGTV’s Renovation Island.

With the launch of Sarah Delivered in 2016, Sarah entered the subscription box world. With much success and a series of beautifully created boxes, she was ready to dive deeper. 2017 saw the launch of her interior design service, Refined Living, and in 2019, Sarah was approached by the Princess Margaret Cancer Foundation to design the Grand Prize Show Home for the Princess Margaret Spring Lottery 2020 and 2021, to which she designed the largest show home the charity has constructed to date. Most recently, Island of Bryan follows the renovation and opening of the Baeumler’s Bahamian resort, Caerula Mar, where Sarah has launched an upscale boutique, Roselle & Pine. From Belgian bed linens to natural bath and beauty products, The Sarah Baeumler Shop seeks to deliver a distinct aesthetic while staying true to a relaxed, lived-in vibe.