Sarah's Story
Elevated Design
The Sarah Baeumler brand is synonymous with elevated design, intentional living and the importance of cultivating a deeper connection to life through authentic storytelling. Serene colour palettes, textured fabrics, bold patterns and distinctive detailing are common threads across all collections
Sarah Baeumler is the founder and creative director of her namesake lifestyle brand. At heart, Sarah is a creative entreprenuer and a visual storyteller. She believes that intentionally designed products and services, inspire a more authentic, curious and fulfilling life.
My Pillars
After many years of travel and discovery, Nature is still Sarah's biggest inspiration when it comes to designing interiors and products. The five elements of Air, Earth, Fire, Water and Ether are the guiding principles for everything she produces or the projects she creates.
2008
Sarah Joined Husband Bryan on HGTV
2016
Launch of Subscription Box: Sarah Delivered
2016
Launch of Lifestyle Magazine: Curated
2017
Launch of Design Services: Refined Living
2018
Founding year of Caerula Mar Club
2019
Princess Margaret Lottery Home Partnership
2020
Opening of Caerula Mar Club
2021
Launch of E-Commerce Site